About our Structure

Breakthrough innovations alter the way we live. Often whole sectors and categories get disrupted: think Uber and taxis, AirBnB and hotels, Spotify and the music business …. One simple idea can cause major, dramatic change. In a world that develops at a rapid pace, our role is to help brands remain useful and relevant to customers. Our vast experience, specialized knowledge and talent management centres on customer relevance. We lead you to reflect on the value your company offers today plus the meaning it will offer tomorrow – and turn that into a customer-driven strategy.