Articles Overview
26 June 2020
Carole Lamarque

In 72 hours to a fully digital version


Carole Lamarque, CEO & founding partner of Duval Union's Innovative marketing is our guest in this episode of the 'Never waste a good crisis' by Kanaal Z. Innovative marketing is a strategic marketing office that is mainly engaged in writing action plans for entrepreneurs and answering the crucial question: How do you deal with the falling turnover that has to rise back as quickly as possible while the marketing budget is still halved? Don't forget to watch the video with Carole Lamarque.(dutch only)


Success formula

Turnover is currently declining for 9 out of 10 companies, people are being put into technical unemployment and some companies are even closing. In any case, entrepreneurs definitely want to turn the tide. That's why these entrepreneurs are wondering what they should save and what marketing budget they should be able to spend and what they should cut and what they should definitely not cut.

They have also given up during this crisis and really sympathize with the other entrepreneurs. In the first instance, they completely switched the company to a digital version of themselves in just 72 hours. You have to keep moving and look for solutions.

Innovative marketing has developed specific workshops for Zoom and Skype. This is more efficient, productive and faster. Caro feels that the impact is just bigger and is therefore not inclined to turn around and thought it was time to work digitally as well. They have guided other entrepreneurs in this, partly due to their 20 years of experience. Innovative marketing is active in various sectors ranging from e-commerce to semi-conductors, tourism, real estate to chemistry.

In these uncertain times they have written advice for the government to see how they can use technology to communicate in times of corona. I advise all entrepreneurs to communicate more on LinkedIn. Duval Union Innovative Marketing gives away content every week for free. They have to regain consumer confidence which is a long way. They are aware of the fact that they have to build it but also  earn trust back. If you show that you have something to offer it can certainly not hurt.

Don't miss out: find the entire 'Never Waste a Good Crisis' series here. Intrigued? Register for our free 2 day webinar.