Entrepreneurship is not a job.
Yes, we know it’s a cliché. But then again: aren’t most clichés true? Starting a business means going all-in, having a passing for solving problems and being proud of it while doing so. But neither of these two ladies started out as entrepreneurs, it’s a fire that was ignited slowly.
Inge started out at an HR agency and when she was fired because her boss didn’t believe in technology and the internet, the decision was easy: she was going into business for herself. She started a Saas- software company, without any IT-knowledge. Talking about dedication, right?
Joëlle has held international roles at whoppers such as KLM and Microsoft. At the last company she saw an opportunity to create a digital marketplace that enables advertisers and publishers to buy and sell advertising space. And so together with her partner, Janneke Niessens, she launched Improve Digital. The rest is history…or not? At the end of 2017, she handed over the company to a new CEO and she started a non-profit, Inspiring Fifty. She now promotes the visibility of female role models in tech in over ten countries.
The lesson here? If you see opportunities, create and do it with a fierce passion. But remember: no pain, no gain. Apply yourself, in order to succeed. For Inge and Joëlle it was about knowing their worth, working with people who support your ideas and having a winning mindset. Both women warn that entrepreneurship is not for everyone. In today’s world start-ups are hyped as a booming business, which in turn leads to some taking enormous risk too quickly.