Articles Overview
26 June 2020
Dennis Kenis

Do you have visitors or customers who bring money into the drawer?



In this episode of Kanaal Z's 'Never waste a good crisis' we talk to experienced entrepreneur Dennis Kenis, founder & managing partner of digital marketing agency Grava, member of Duval Union. Be sure to watch the video (dutch only).


Digital performance

Grava not only provides brands and companies with visitors, but also ensures more customers and conversion. In short, Grava measures the digital performance of your marketing activities as a brand. They locate the market segments with the highest potential by means of data from the most important platforms such as Google and Facebook. That's where they're going to bring the right message to make sure they convert. Grava belongs to the top of Belgium in terms of digital performance.

Cost of sales

Dennis Kenis is invariably convinced that digital marketing can limit the impact of this crisis by focusing optimally on online sales and returns. Depending on the situation from company to company, Grava ensures a positive ROI from the marketing budget, so that they end up in a scalable story. Grava is a real business partner, it's all about making marketing a cost of sales.At the beginning of this crisis, they immediately approached their customers proactively. In this way, Grava can continuously optimize the customer’s services according to their commercial actions, stock and logistics. Companies that have already invested in a digital approach are now able to make even more efficient and accurate adjustments. Provided they have the right online sales strategy, they will achieve their intended targets.We can conclude that the digital market has taken a giant leap in maturity during this corona crisis. A lot of people have bought a product online for the first time and everyone has discovered something new. The potential has definitely accelerated and continued to increase.

From the website itself over logistics to the right campaign structure, a good digital foundation is the key to success. Make sure you have the right resources that are often a combination of in-house and through partners. Then steer the marketing activities based on business objectives and ROI. If those objectives suddenly change, we have all the means at our fingertips. In view of a probable 2nd wave in the autumn, there is no more time to lose!

Don't miss out: find the entire: 'Never Waste a Good Crisis' series here. Intrigued? Register for our free 2 day webinar.