Deloitte is one of the world leading consulting companies. What makes Deloitte our perfect client is that they care about students. They offer great opportunities such as internships, student jobs and graduate programmes to help kickstart students’ careers. Deloitte immediately loved our concept as they could help students at the same time as effectively targeting the right profiles.
When it comes to employer branding, everyone looks at Deloitte. Deloitte ran an employer branding campaign to build goodwill, awareness and attract young talent to their events. They came up with a creative concept that offered study tips and motivational content, acting as Zerocopy students’ study partner. As well as their motivational messages, Deloitte promoted educational events, including the Deloitte technology days, accountancy days and many more.
Impact: Our students responded to this campaign because of its human touch. Thanks to our community we were able to target the advertisements specifically to graduates that fit the Deloitte profile which helped us create a win-win for both our students and our client.