Gamma
Zot van Gamma
Gamma wanted its annual managers’ gathering to connect strategy with team spirit. Event Market moved from plenary sessions in the Zwin to a beach lunch, twelve-team Gamma Cup and seaside barbecue in Knokke.
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The opportunity
Gamma wanted its annual managers’ gathering to connect strategy with team spirit.





What we did
Event Market moved from plenary sessions in the Zwin to a beach lunch, twelve-team Gamma Cup and seaside barbecue in Knokke.
The Gamma Cup included rafting, puzzles, spikeball, disc golf and other team challenges chosen around the company’s values. Coastal details, from personalised pastries to local ice cream, made the theme consistent. The programme ended with a beach barbecue and DJ.





The outcome
The programme made cooperation, perseverance and enjoyment part of the day’s shared experience.
This edition continued a six-year series of managers’ gatherings, with a new setting each time and the same goal of bringing colleagues together.





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