Intertoys
The AR Playbook
LEGO needed to stand out inside a 200-page toy catalogue. Engaged added augmented-reality adventures, letting children explore trains, cars, magic and Friends stories through the printed pages.
Delivered by
The opportunity
LEGO needed to stand out inside a 200-page toy catalogue.
What we did
Engaged added augmented-reality adventures, letting children explore trains, cars, magic and Friends stories through the printed pages.
The experiences let children lay LEGO City tracks around their rooms, cast Harry Potter spells, assemble a car for a virtual test drive and discover LEGO Friends stories narrated by local voice actors. Each interaction was connected to products in the printed catalogue.
The outcome
The catalogue became an interactive discovery experience that helped children explore products and build their wishlists.
Print became a starting point for play, making product discovery more tangible before families decided what to put on their wishlists.
Ready to grow your greatness?
Contact us today to find out how we can help your business grow.
