KBC
KBC Assist
KBC needed to explain its app’s simple accident-reporting feature. Engaged launched a branded obstacle game on Friday the 13th, using each collision to introduce KBC Assist.
Delivered by
The opportunity
KBC needed to explain its app’s simple accident-reporting feature.
What we did
Engaged launched a branded obstacle game on Friday the 13th, using each collision to introduce KBC Assist.
Players navigated around obstacles in a branded minigame. When a collision occurred, the game introduced the app’s accident-reporting function at the moment it made sense. Friday the 13th added a timely connection between the theme of accidents and the service.
The outcome
Engaged reports more than five plays per participant on average and an increase in app installs.
Repeated play let the message return through interaction rather than simply repeating an advertisement.
Ready to grow your greatness?
Contact us today to find out how we can help your business grow.
