Warner Bros.
King Arthur: Legend of the Sword
The film launch needed a public spectacle that could also travel online. Engaged invited artist Bart Smeets to paint a 72-square-metre billboard over eight days, sharing the process through Instagram and a fan-art giveaway.
Delivered by
The opportunity
The film launch needed a public spectacle that could also travel online.
What we did
Engaged invited artist Bart Smeets to paint a 72-square-metre billboard over eight days, sharing the process through Instagram and a fan-art giveaway.
Instagram Stories followed the process from buying more than 300 spray cans to completing the artwork. Afterwards, the billboard was divided into pieces for a fan-art giveaway. TV commercials, online video, display, social and outdoor formats supported the theatrical release.
The outcome
A live artwork became the centrepiece of a wider theatrical campaign across outdoor, television and digital media.
The sequence connected anticipation, a live creative event and a reward for participating fans.
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