20th Century Fox
Kingsman: The Take-over
Kingsman: The Golden Circle needed to stand out in a busy cinema calendar. Engaged recreated the film’s tailor-shop façade and turned ten Belgian cinemas into branded environments, supported by social and digital advertising.
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The opportunity
Kingsman: The Golden Circle needed to stand out in a busy cinema calendar.
What we did
Engaged recreated the film’s tailor-shop façade and turned ten Belgian cinemas into branded environments, supported by social and digital advertising.
The tailor-shop window became an animated showcase of characters, weapons and behind-the-scenes scenes. Cinema takeovers extended to wrapped ticket machines, screen content and life-size cutouts, with related creative running across social and digital placements.
The outcome
The campaign extended the film’s world from cinema lobbies to audiences’ screens.
The installation used a recognisable location from the film to turn waiting time in the cinema into a chance to discover its world.
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