Warner Bros.
The Legend of Tarzan
Warner Bros. wanted audiences to take part in the world of Tarzan. Engaged installed an interactive video cube at Antwerp Central Station and invited commuters to submit their Tarzan roars through Snapchat.
Delivered by
The opportunity
Warner Bros. wanted audiences to take part in the world of Tarzan.
What we did
Engaged installed an interactive video cube at Antwerp Central Station and invited commuters to submit their Tarzan roars through Snapchat.
Snapcodes on the cube connected passers-by to Warner Bros. Belgium’s Snapchat account. Submitted roars could return to the station screens, while selected contributions appeared on the brand account. Television, outdoor, online video and display extended the activation nationally.
The outcome
Audience contributions connected the station activation with social content and a wider national film campaign.
The audience supplied part of the campaign content, connecting participation in a public place with the film’s social presence.
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