HMD Global
Snake Challenge
The return of the Nokia 3310 called for an activation built around its most loved game. Engaged ran Snake competitions in 48 stores across Belgium and the Netherlands, leading to finals in Antwerp and Amsterdam.
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The opportunity
The return of the Nokia 3310 called for an activation built around its most loved game.
What we did
Engaged ran Snake competitions in 48 stores across Belgium and the Netherlands, leading to finals in Antwerp and Amsterdam.
Qualifying rounds ran over four weekends with live scoreboards. Each store’s best player earned prizes worth €3,310 and a place in the national final. Outdoor media, online video, social, native advertising and press mailings supported the retail activity.
The outcome
The finals earned coverage on VTM news, extending the retail activation into national media.
The activation connected nostalgia for the original phone with a competitive experience people could join in person.
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