ONEXILLIUM

Transforming brand & marketing strategy for a unified future in a changing market

OneXillium sought a future-oriented marketing strategy to unify its acquired brands under one name. Operating in a declining print market, they needed to reinvent themselves. Our collaboration evolved from strategic support to ongoing marketing management, ensuring their market position remained strong.

Delivered by

Duval Union Innovative Marketing

The opportunity

The transition from the traditional print market to IT services presented an opportunity to strengthen their internal marketing approach. OneXillium’s marketing team needed improved skills and more efficient tools to adapt to the new business environment and ensure brand consistency.

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What we did

We transformed OneXillium’s marketing approach by enhancing the team through knowledge transfer and on-the- job coaching. We supported the marketing team in using new tools and strategies while collaborating closely with the marketing manager to develop a comprehensive marketing plan and devise targeted campaigns. Our ongoing
support included day-to-day marketing management, guiding the team through the entire process from strategy to execution, and helping them implement communication campaigns that maintained the right strategic focus for exponential growth.

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The outcome

The result is a successful new strategy and branding for OneXillium, accompanied by a notable increase in internal marketing skills and tools, positioning them for future growth in a competitive landscape.

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