DreamWorks
Trolls: The Movie
DreamWorks wanted to introduce audiences to the colourful world of Trolls. Engaged combined video ads, an influencer screening, playful Snapchat challenges and national outdoor advertising.
Delivered by
The opportunity
DreamWorks wanted to introduce audiences to the colourful world of Trolls.
What we did
Engaged combined video ads, an influencer screening, playful Snapchat challenges and national outdoor advertising.
The Snapchat programme used changing daily activities: colour challenges, Trollify Yourself, dancing, singing and an influencer takeover. Guests at the screening wore Trolls wigs for social content, while YouTube prerolls and bumpers carried the film’s musical, colourful tone.
The outcome
A coordinated launch invited audiences to discover the film through music, colour and participation.
Different formats gave audiences several ways to encounter and participate in the same launch story.
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