Building outstanding web experiences

We see websites first and foremost as a brand experience. What experience would you like to convey as a corporate, product or service brand? How should we organize your content in order to achieve that? What kind of UX design will best serve that purpose? Those are the questions that keep us awake at night.
Recently, we looked at e-commerce, convinced that we should and could bring a layer of state-of-the-art shopping experience to e-commerce. We made it possible to buy in the moment of inspiration. We even invented virtual pop-up stores.