Belgische Cardiologische Liga
Word Hartstarter
How do you make learning CPR feel approachable and memorable? Berlin and MMBSY turned Rik Verheye into a lifelike training mannequin, supported by demonstrations, media appearances and an instruction video.
Delivered by
The opportunity
How do you make learning CPR feel approachable and memorable?
What we did
Berlin and MMBSY turned Rik Verheye into a lifelike training mannequin, supported by demonstrations, media appearances and an instruction video.
Rob’s Propshop helped reproduce the actor’s head for a working training mannequin. Rik and his double then appeared at demonstrations and in television studios, while an online instruction video extended the learning experience beyond the live appearances.
The outcome
A familiar face brought CPR training into public conversation and invited people to become Heart Starters.
The idea addressed the emotional difficulty of resuscitating someone familiar by making that situation possible to practise.
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