Dubai Economy and Tourism

Annual Corporate Townhall

Transforming DET’s annual 1,000-person gathering at the Dubai World Trade Centre into an immersive, gamified State of the Union and employee celebration built on the Bravos ecosystem.

Delivered by

Herculean Alliance

The opportunity

The Dubai Department of Economy and Tourism (DET) required an annual Townhall to deliver a critical State of the Union address from the CEO, celebrate employee tenure milestones, and get 1,000 people actively collaborating. The challenge was to bring DET’s distinct culture to life rather than delivering a passive, generic corporate presentation.

What we did

We designed and executed an end-to-end gamified Townhall activation powered by the Bravos ecosystem at the Dubai World Trade Centre. The programme made DET’s strategic vision and culture tangible at scale in record time through real-time interaction, peer recognition, and celebratory team milestones.

The outcome

The event received unanimous acclaim from leadership and staff. As Kholood Elkhatib stated: “The entire executive team agrees: this was by far the best town hall event we have ever had. Thank you Herculean Alliance for such an unforgettable experience.”