A.S.Adventure
Daily Dose of Nature Kids
A.S.Adventure wanted to help children reconnect with outdoor play. MMBSY introduced the Nature Triangle, ambassadors and inspiration guides, bringing the message to children, parents and teachers through PR and content.
Delivered by
The opportunity
A.S.Adventure wanted to help children reconnect with outdoor play.
What we did
MMBSY introduced the Nature Triangle, ambassadors and inspiration guides, bringing the message to children, parents and teachers through PR and content.
The second edition shifted the nature campaign’s focus to children in 2024. Ambassadors Héritier Tipo and Thomas De Smet helped make the message relatable, while a manifesto, Nature Triangle and tailored press launch reached parents, teachers and children through channels including Karrewiet.
The outcome
MMBSY reports 32 articles and 6,053 downloads of the inspiration guides.
MMBSY also reports 762 Nature Triangle downloads and 15,469 visits to the campaign landing page.
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