Bristol
The Perfect Pair
Bristol wanted to celebrate single parents and recognise families in all their forms. MMBSY combined research, storytelling with Ellemieke Vermolen, influencer content and a children’s shoe giveaway on Single Parents Day.
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The opportunity
Bristol wanted to celebrate single parents and recognise families in all their forms.
What we did
MMBSY combined research, storytelling with Ellemieke Vermolen, influencer content and a children’s shoe giveaway on Single Parents Day.
A survey informed the concept before filming Ellemieke Vermolen and her son Noah at home. Dutch and French master videos, behind-the-scenes material and influencer posts carried the story, while the shoe offer gave the campaign a practical benefit for families.
The outcome
The campaign video received 222,000 views, and Bristol gave away 200 pairs of children’s shoes, according to MMBSY.
MMBSY reports more than 1,000 survey responses and participation by 13 influencers.
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