Bakkerij Wouters
A summer of instant surprises
Bakkerij Wouters wanted a summer promotion with simple rules and immediate rewards. Media Architect designed a scratch-card campaign, managed print production and branch allocation, and supported the launch with social content.
Delivered by
The opportunity
Bakkerij Wouters wanted a summer promotion with simple rules and immediate rewards.
What we did
Media Architect designed a scratch-card campaign, managed print production and branch allocation, and supported the launch with social content.
The scratch-card format removed the need to collect stamps or wait for a draw. Prizes ranged from pastries and baguettes to a bread board or bakery bag. The team worked with the printer on a fair, practical distribution of winning opportunities across branches.
The outcome
The campaign prepared 120,000 scratch cards, giving customers a chance to win small treats and branded gifts.
The scope covered the campaign concept, visual design, production follow-up and supporting posts within the bakery’s monthly content planning.
Ready to grow your greatness?
Contact us today to find out how we can help your business grow.
