La Lorraine
Softness on a national scale
La Lorraine wanted to give its oven-fresh butter rolls a distinctive national presence. Berlin created the imagery and copy. Media Architect planned three digital waves across news publishers and Meta, moving from awareness to engagement and reinforcement.
Delivered by
The opportunity
La Lorraine wanted to give its oven-fresh butter rolls a distinctive national presence.
What we did
Berlin created the imagery and copy. Media Architect planned three digital waves across news publishers and Meta, moving from awareness to engagement and reinforcement.
The first wave prioritised broad awareness through Meta and news publishers such as Het Laatste Nieuws and De Morgen. The second used video calls to action to deepen engagement and traffic. A final awareness wave reinforced recognition in Flanders and Wallonia.
The outcome
Media Architect reports 41 million impressions across the campaign.
The 41 million figure describes impressions, not unique people. The creative and media teams combined a warm product story with repeated, geographically relevant exposure.
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