Bakkerij Wouters
A reason to come back
Quieter summer months called for a fresh reason to visit the bakery. Media Architect combined a seasonal flyer, loyalty rewards and a picnic-basket prize draw across 14 branches.
Delivered by
The opportunity
Quieter summer months called for a fresh reason to visit the bakery.
What we did
Media Architect combined a seasonal flyer, loyalty rewards and a picnic-basket prize draw across 14 branches.
The flyer combined free herb butter with two baguettes, a seasonal loyalty-card reward and a picnic-basket competition. Counter placement made the offer visible during the normal shopping routine. Demand prompted a reprint beyond the initial 21,000 flyers.
The outcome
The agency reports 35,000 distributed flyers, 350 inflatable doughnuts and 14 picnic-basket winners.
The agency also reports 4,000 portions of herb butter distributed. Later editions refined the prizes, posters and entry conditions using lessons from earlier summers.
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