EG Magnesium OPTI
Meet Opti
A product launch needed to catch the attention of people feeling exhausted. Berlin created Opti, an animated character navigating everyday moments of fatigue, with stories that also highlighted the pharmacist’s role.
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The opportunity
A product launch needed to catch the attention of people feeling exhausted.
What we did
Berlin created Opti, an animated character navigating everyday moments of fatigue, with stories that also highlighted the pharmacist’s role.
Opti appears while commuting, preparing breakfast, doing chores and exercising. Berlin developed the strategy, character, creative concept and rollout, then used contextual targeting across social media, broadcaster video-on-demand, digital outdoor screens and pharmacy point-of-sale materials.
The outcome
A flexible creative character gave the launch a recognisable identity across everyday situations.
The films end in a pharmacy, reflecting the product’s distribution and the pharmacist’s advisory role. The character was designed to adapt to everyday situations and topical moments.
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