ING
Hello Summer
ING’s business banking teams are spread across offices all over Belgium. Herculean Alliance created a bespoke branded team day, built entirely in ING’s tone of voice, with pre-engagement via a custom mobile platform that united 800 participants across the country.
Delivered by
The opportunity
ING’s business banking teams are spread across regional offices all over Belgium. The leadership team wanted to strengthen the interpersonal bonds between regional branches and the central head office, informally, authentically, and in a way that resonated with ING’s core brand values.
What we did
We designed and delivered a branded team day built entirely around ING’s unique tone of voice and culture. In the weeks leading up to the event, pre-event engagement and team challenges were orchestrated through Herculean Alliance’s proprietary mobile app. On the day itself at Hercules Village in Mechelen, 800 participants engaged in high-energy collaborative team challenges and celebrations. The experience was so impactful that ING repeated the format two years in a row.
The outcome
The Hello Summer activation reignited ING’s core values in a lived, informal setting. It forged a resilient team identity across regional offices and generated measurable, visible pride among employees working for ING.
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