MeDirect
Putting the Me in MeDirect
MeDirect needed a distinctive brand beyond short-term price promotions. Berlin repositioned the bank around value and a defined audience, bringing a new identity and tone to PR, social and digital channels.
Delivered by
The opportunity
MeDirect needed a distinctive brand beyond short-term price promotions.
What we did
Berlin repositioned the bank around value and a defined audience, bringing a new identity and tone to PR, social and digital channels.
The strategy made two deliberate shifts: from price-led promotions to value, and from a bank for everyone to high earners who are not yet wealthy. A distinctive first-person voice replaced generic banking imagery and put customers’ own financial choices at the centre.
The outcome
The campaign won a Silver Effie; the bank passed 100,000 customers, according to Berlin’s case report.
Berlin also reports growth in deposits and awareness, alongside the customer milestone and award.
Ready to grow your greatness?
Contact us today to find out how we can help your business grow.
