Michiels × Honda
Expertise you can see
Michiels wanted to be recognised locally for robotic-mower advice, installation and maintenance. Media Architect built the campaign around a video featuring employee Filip, supported by newsletters, search advertising, social and showroom content.
Delivered by
The opportunity
Michiels wanted to be recognised locally for robotic-mower advice, installation and maintenance.
What we did
Media Architect built the campaign around a video featuring employee Filip, supported by newsletters, search advertising, social and showroom content.
The script showed the complete service behind a mower: advice, installation and maintenance. Regional distribution connected paid advertising, the customer newsletter, the website and the showroom, ensuring the same expert-led story appeared at several decision points.
The outcome
The agency reports an 8.5% search-ad click-through rate and 45% more store-direction requests through Performance Max.
The agency reports a 48% newsletter open rate, over 4,500 Meta video views and an average search-ad click cost of €0.70.
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Contact us today to find out how we can help your business grow.
