PrimaLux
A familiar offer, freshly told
PrimaLux wanted to make its annual stain-guarantee promotion relevant again. Media Architect used recognisable everyday spills in a coordinated campaign across Meta, Google, newsletters, the website and in-store signage.
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The opportunity
PrimaLux wanted to make its annual stain-guarantee promotion relevant again.
What we did
Media Architect used recognisable everyday spills in a coordinated campaign across Meta, Google, newsletters, the website and in-store signage.
Spilled coffee, muddy football marks and pizza stains made the offer immediately recognisable. The campaign built on PrimaLux’s refreshed identity and “Zo geregeld” message, giving the familiar guarantee a clear role between larger retail promotion periods.
The outcome
A consistent visual story connected the first advertisement with the showroom experience.
Website banners, social formats, newsletters, posters and signage carried the same visual language from online attention to the physical store.
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