GIMBER × DVF
A meeting of taste and style
GIMBER and Diane von Furstenberg needed a launch worthy of their limited-edition bottle. MMBSY orchestrated a Brussels experience spanning an exhibition, a boutique aperitif, personalised bottles and dinner, with press and creators from three markets.
Delivered by
The opportunity
GIMBER and Diane von Furstenberg needed a launch worthy of their limited-edition bottle.
What we did
MMBSY orchestrated a Brussels experience spanning an exhibition, a boutique aperitif, personalised bottles and dinner, with press and creators from three markets.
The journey started at Brussels’ Fashion & Lace Museum with Diane von Furstenberg, continued through Hotel Amigo and the DVF boutique, and ended with dinner at Tero. MMBSY handled guest coordination, styling, catering and production, with its Amsterdam team supporting Dutch guests.
The outcome
The launch brought together more than 50 guests for the aperitif and generated cross-market influencer coverage.
MMBSY reports 52 Belgian influencer publications and 41 Dutch publications, extending the launch beyond the guests in Brussels.
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