Highland Park
Wild Waves
Highland Park wanted to introduce its whisky heritage to a younger, experience-led audience. MMBSY brought guests to the North Sea with chef Gert De Mangeleer, combining coastal discovery, oysters and a whisky-paired lunch.
Delivered by
The opportunity
Highland Park wanted to introduce its whisky heritage to a younger, experience-led audience.
What we did
MMBSY brought guests to the North Sea with chef Gert De Mangeleer, combining coastal discovery, oysters and a whisky-paired lunch.
The experience translated the rugged character of Orkney to the Belgian coast. Guests joined an oyster expedition near Ostend before visiting Bar Bulot in Zedelgem, where the chef shared techniques and served a three-course lunch paired with Highland Park.
The outcome
The experience generated 84 publications, according to MMBSY’s report.
One journalist, one chef and eight cultural personalities attended; MMBSY reports a reach of 186,000.
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