La Redoute
Curated by Pieter Peulen
La Redoute Intérieurs wanted a more personal connection with Belgium’s design community. MMBSY developed curated gifts with Pieter Peulen, combining handpicked objects, personalised pillowcases and handwritten notes for 26 influencers.
Delivered by
The opportunity
La Redoute Intérieurs wanted a more personal connection with Belgium’s design community.
What we did
MMBSY developed curated gifts with Pieter Peulen, combining handpicked objects, personalised pillowcases and handwritten notes for 26 influencers.
The gifting strategy mixed macro- and micro-influencers, with items selected to reflect Pieter’s design perspective. An Instagram carousel from Pieter and recipients’ Instagram and TikTok posts gave the curation several complementary expressions.
The outcome
MMBSY reports 295,000 reach and 89,000 video views from the campaign.
The published results include 15 posts, 22 stories and a 6% engagement rate.
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