Lidl
The 1,000 Sorry’s
How do you turn a croissant sales claim into a story people want to experience? MMBSY distributed over 1,000 croissants at stations in Brussels and Antwerp, in simple bags marked “SORRY” to spark curiosity.
Delivered by
The opportunity
How do you turn a croissant sales claim into a story people want to experience?
What we did
MMBSY distributed over 1,000 croissants at stations in Brussels and Antwerp, in simple bags marked “SORRY” to spark curiosity.
The unbranded brown bags deliberately withheld the explanation. Distributed during the morning rush hour, they turned an apology for not having tried Lidl’s croissants into a conversation starter, with product sampling at the heart of the idea.
The outcome
All croissants were handed out in under 30 minutes, creating a sampling moment that also earned press attention.
The campaign’s visual simplicity helped the station activation become an easily shared media story.
Ready to grow your greatness?
Contact us today to find out how we can help your business grow.
