Lidl
From supermarket aisle to fashion statement
Lidl wanted to renew interest in its Trolley Bag by Nik Bentel. MMBSY worked with ENFNTS TERRIBLES to place the bag in a fashion editorial, giving the giveaway a fresh cultural context.
Delivered by
The opportunity
Lidl wanted to renew interest in its Trolley Bag by Nik Bentel.
What we did
MMBSY worked with ENFNTS TERRIBLES to place the bag in a fashion editorial, giving the giveaway a fresh cultural context.
Instead of repeating the original giveaway story, the team adopted the magazine’s visual language and fashion credibility. The bag was presented as a design object people would want to be seen with, giving a supermarket product a new editorial setting.
The outcome
MMBSY reports more than 55,000 organic views and over 1,600 likes.
According to MMBSY, the content’s engagement exceeded the magazine’s usual post benchmarks.
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