LolaLiza
Cinematic Summer
LolaLiza wanted a collection launch that celebrated diversity and real women. MMBSY managed invitations, influencer seeding and on-site PR for a Brussels dinner and fashion show.
Delivered by
The opportunity
LolaLiza wanted a collection launch that celebrated diversity and real women.
What we did
MMBSY managed invitations, influencer seeding and on-site PR for a Brussels dinner and fashion show.
Guest curation brought together press, influencers and friends of the brand. Live music and an inclusive runway connected the collection launch to LolaLiza’s values, with on-site PR helping that experience travel into fashion and lifestyle coverage.
The outcome
The event welcomed more than 180 guests; MMBSY reports a campaign reach above 1.2 million.
MMBSY reports over 40 press clippings and more than 30 influencers sharing the event on Instagram and TikTok.
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