Sage Appliances
Barista Touch Impress
Sage needed to build anticipation for its new coffee machine before the official launch. MMBSY organised a breakfast masterclass in Antwerp, followed by press outreach and an influencer campaign.
Delivered by
The opportunity
Sage needed to build anticipation for its new coffee machine before the official launch.
What we did
MMBSY organised a breakfast masterclass in Antwerp, followed by press outreach and an influencer campaign.
The early masterclass took place at Black & Yellow Coffee Bar with six journalists and four influencers. Guests tried the machine themselves and later received one at home. Long-lead press outreach preceded a broader launch release and a separate 13-influencer seeding programme.
The outcome
MMBSY reports 22 press publications and 102 social publications.
The case shows how an embargoed preview and hands-on experience supported both advance editorial planning and launch-day coverage.
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