Veritas
Love Your Legs
Veritas wanted to bring compression socks into a broader public conversation. MMBSY combined expert interviews, athlete ambassadors, videos, media relations and influencer content for a multichannel awareness campaign.
Delivered by
The opportunity
Veritas wanted to bring compression socks into a broader public conversation.
What we did
MMBSY combined expert interviews, athlete ambassadors, videos, media relations and influencer content for a multichannel awareness campaign.
The communication featured athletes Nina Derwael and Alexander Hendrickx alongside interviews with Professor Steven Laureys. MMBSY developed the messages, produced video and social content, organised a press conference and coordinated nine unpaid influencers.
The outcome
MMBSY reports 31 press publications and a fourfold increase in compression-sock sales during the campaign.
Coverage included television, radio, newspapers and lifestyle titles. MMBSY reports that new customers accounted for 40% of the campaign’s compression-sock sales.
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