Articles Overview
26 June 2020
Alain Glickman

Data as a base for decision-making?



Another new episode of the Kanaal Z series 'never waste a good crisis'. In this episode we have Alain Glickman, founding partner of Glickman, member of Duval Union. In this blog post you'll learn all about the decisions you need to make when it comes to data. Be sure to watch the Dutch video below to see the interview with Alain Glickman.


Within the ecosystem of Duval Union, Glickman is the data specialist. In short, they translate data mainly for customers into insights and linked marketing and sales actions. Based on good data insights, Glickman knows exactly whom to offer which products at the right time and channel. For example, did you know that 25% of people changed their purchasing behavior during the corona crisis? This refers to the purchasing behaviour of people in all market segments and age categories. Nowadays, it's up to the companies to rediscover the customer. In this voyage of discovery, data cannot be missing and forms excellent basis for making decisions.

Our way of working starts with taking a scan of data and make a start on revenue recovery. You can see this as a gearbox. This enables companies to switch smoothly and respond directly to the changing wishes and desires of their customers. In a nutshell: using data to quickly and efficiently rebuild turnover.

Global impact

This situation has major consequences for the world of data science because data companies now have to respond very quickly. The luxury of experimenting and quietly validating is now unfortunately a thing of the past...Today, modelling has to be done almost in real time. This means that it is no longer enough to look at dashboards to see that things are going badly! They are now looking for the new unknown: ‘How can I reboot my business?’ That's why now, it is more than ever the time to install easy to use analytical platforms to take action.

Don't miss out: find the entire 'Never Waste a Good Crisis' series here. Intrigued? Register for our free 2 day webinar.